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adidas X Beyoncé

Beyoncé and adidas are natural partners, both with a deep respect for and commitment to creativity, equity and creators.

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Nike Middle East releases Futuristic AirMax collection with local talent

Nike Middle East launches the latest Air Max ‘Retro Future’ Pack in a local shoot featuring a mix of Dubai based creators. The collective represents a new generation of creatives and athletes who are aiming to push boundaries across sport, fashion, art and music including Emirati creative and social influencer – Mthayel Al Ali, Nigerian […]

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Reebok’s A93 Party Truck: Where to Find it in Dubai

Reebok’s Aztrek Collection has been a quite a big hit so far, especially in the region. So Reebok MENA has decided to throw a party. The brand launched the official ‘Reebok A93’ Truck at an official launch party in Molecule, d3, in Dubai. The Reebok A93 truck will be travelling around Dubai over the next […]

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A closer look at the adidas Originals ZX 10000C

adidas Consortium brings together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles. While this latest release diverges from the usual adidas Consortium way of working, in that it was created in-house by adidas, the final outcome was only […]

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The Nike Epic React Flyknit 2.0: Virtual Run in The Dubai Mall

The Nike Epic React Flyknit 2.0 has landed at the Nike Dubai store, but there’s more. The launch also includes a virtual and immersive running experience called React Land. Through an interactive test run, partakers can blaze a trail around the world to experience Nike React’s latest cushioning and responsive technology whilst racing across iconic […]

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adidas Continental 80: New colourways for 2019

New colours on the adidas continental 80. Harking back to the brand’s legacy of iconic court style leather sneakers, the Continental 80 sneaker takes inspiration from archival 80s training shoes, offering a fresh look at vintage aesthetic while updating proportions and materials The Continental 80 silhouette returns in a number of striking new colorways. With […]

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Sneaker Store The Social Foot opens in The Dubai Mall

Dubai is embracing sneaker culture. With a handful of smaller hype-sneaker stores popping up over the past few years, the big boys have finally noticed, and launched their own. The Social Foot, a part of the Sports & Lifestyle division at Al-Futtaim, will stock the latest sneaker releases and worldwide streetwear brands At the launch, […]

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ASICSTIGER celebrate Mickey Mouse’s 90th Anniversary

To mark 90 years since Mickey Mouse first appeared on the big screen, ASICSTIGER has collaborated with Disney once again to commemorate Plane Crazy, the first Mickey Mouse cartoon to be produced. The range of shoes will feature the low and mid-top GEL-PTG shoe models alongside the GEL-LYTE HIKARI shoe, designed exclusively for kids. Produced […]

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Under Armour Drop the Curry 6 Fox Theater colorway

To celebrate 10 years of Stephen Curry playing in ‘The Town’, Under Armour Basketball hosted the global launch of the Curry 6 Fox Theater colorway at the historic Fox Theater (1807 Telegraph Ave) on Friday, January 4th in downtown Oakland. The Fox Theater represents where ‘The Town’ has been, and where it’s going. The Oakland […]

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