The Nike Epic React Flyknit 2.0 has landed at the Nike Dubai store, but there’s more. The launch also includes a virtual and immersive running experience called React Land.
Through an interactive test run, partakers can blaze a trail around the world to experience Nike React’s latest cushioning and responsive technology whilst racing across iconic landmarks, be it Pyramids of Giza, the Statue of Liberty and even by the Burj Khalifa.
The process is simple, runners will be invited to lace up the Nike Epic React Flyknit 2.0, create their own avatars through a face scan and enter the digital world of React land. Once runners are on the treadmill they have to navigate skipping on clouds, running through forests, jumping on top of moving trains, and off slate rooftops.
The world of Nike React is embedded with elements of its responsive foam technology and is populated with clouds, springs and bouncy pillows. Once the runner completes 3 minutes of digital world domination, they receive a 10 second clip to share on social media and can even customize a T-shirt with their avatar.
Register here to experience React Land starting from January 31.
The Nike Epic React 2.0 retails starting AED799 at select Nike stores.