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Nike Middle East releases Futuristic AirMax collection with local talent

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Nike Middle East launches the latest Air Max ‘Retro Future’ Pack in a local shoot featuring a mix of Dubai based creators.

The collective represents a new generation of creatives and athletes who are aiming to push boundaries across sport, fashion, art and music including Emirati creative and social influencer – Mthayel Al Ali, Nigerian born Artist – Santi, Visual director and videographer – AJ, eclectic fashion stylist – Aagham Kaur, budding streetwear blogger – Faith Semine and Football goalkeeper Jassem Koleilat.

The expressive Airmax models shine with iridescent colorways to amplify the Air units of the Retro Future pack, which includes the Nike Air Vapormax 2019, Nike Air Max 97 RF, Airmax 95 RF and more.

The collection is available today from AED 994 at select Nike stores and Nike.com.

To further the celebrations of the month of Air, Nike will be hosting a series of activities on March 26 including apparel customization workshops, a sneaker talk and a chance to go bigger at the Dubai Nike store in the Dubai mall, Fashion Avenue, the second level.

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