News

Nike Middle East releases Futuristic AirMax collection with local talent

Nike Middle East launches the latest Air Max ‘Retro Future’ Pack in a local shoot featuring a mix of Dubai based creators. The collective represents a new generation of creatives and athletes who are aiming to push boundaries across sport, fashion, art and music including Emirati creative and social influencer – Mthayel Al Ali, Nigerian […]

Read more
News

Reebok’s A93 Party Truck: Where to Find it in Dubai

Reebok’s Aztrek Collection has been a quite a big hit so far, especially in the region. So Reebok MENA has decided to throw a party. The brand launched the official ‘Reebok A93’ Truck at an official launch party in Molecule, d3, in Dubai. The Reebok A93 truck will be travelling around Dubai over the next […]

Read more
Releases

Umbro’s 2019 Sneakers That You Need To Check Out

When you think of Umbro, you usually think of football. The brand’s known for its football kits, footwear, equipment and footballs as well. While Nike owned Umbro from 2007–2012, it now sites under the American brand management company Iconix Brand Group. For the less-woke sneakerheads here, Umbro were also massively into sneaker manufacturing and now, […]

Read more
News

A closer look at the adidas Originals ZX 10000C

adidas Consortium brings together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles. While this latest release diverges from the usual adidas Consortium way of working, in that it was created in-house by adidas, the final outcome was only […]

Read more
Releases

Yeezy BOOST 700 Inertia releases this weekend in Dubai

ItIs happy times for sneaker heads in the region. Corresponding with the international release date of March 9, the Yeezy BOOST 700 Inertia releases this weekend. The previous Yeezy Boost 700 Static was sold out almost immediately when it hit store shelves in Dubai. So don’t miss out on this, since those pesky re-sellers would […]

Read more
Reviews

Review: Reebok Sole Fury

Reebok. The English-founded, American-headquartered, German-owned sneaker brand has dropped its latest sneaker., the Reebok Sole Fury. (Yep Reebok is technically English. The brand, founded in England over 60 years ago, is so English that all its products featured the UK flag for nearly three decades up to 1986. A similar logo now features on all […]

Read more
Features

In Pictures: Adidas’ massive Ultraboost shoebox in Dubai Mall

If you’re in the world’s largest mall, you might as well have (possibly) the world’s largest shoebox. This is the adidas Ultraboost 19 pop up activation at The Dubai Mall ice rink. Recently, adidas Running unveiled the adidas Ultraboost 19, the most responsive, energy-charged version of the iconic running silhouette to date. To celebrate, adidas […]

Read more
Releases

The new Louboutin sneakers are here (and its prices too)

These are a few kicks from the upcoming Run Loubi Run collection from Christian Louboutin. In variations of bold colours and eye-popping finishes, the Maison Christian Louboutin reveals more than a dozen new styles for this long-awaited collection. Starting with the bottom, the sole. Bouncy, it features technical foams in the heel and at the […]

Read more
Releases

The adidas Consortium FYW S-97

This season, adidas Consortium is diverging slightly from the usual Consortium template with a number of releases designed entirely in-house. When it first appeared in 1997, the adidas FYW S-97 was the first running shoe to utilize adidas’ Feetyouwear technology. This innovative design principle was built on the realization that square-cut soles – as most […]

Read more
Releases

The Nike Zoom KOBE IV Protro

This is Kobe Bryant’s fourth Nike signature shoe. While planning the sneaker, Nike states that Kobe wondered why did the world’s top football strikers wear low-cut shoes while basketball players — participating in an equally dynamic sport — still believed that high-tops were best. Bryant told Eric Avar, Nike’s VP of Creative Director of Innovation, […]

Read more