It’s no surprise that the athletic footwear market is growing steadily. With a high disposable income amoung millennials and Gen Z, this is a good time to be a sneaker manufacturer.
If you would have to choose the ‘Best Sneaker Brand’ in the world, arguments on aesthetics and design could go on for weeks. Some even go as far as conciously boycotting a brand due to their blind loyalty for another.
Luckily, we have statistics on our side. Data Journalist Felix Richter broke it down for us last week with a report on the annual footwear sales of the global sneakers market.
With annual footwear sales of $22.3 billion, Nike is still number 1 in the global sneakers market. Having started as an enterprise licensing Japanese running shoes for the American market, Nike quickly developed a name of its own in the 1970s when some of the company’s most iconic silhouettes were introduced.
Interestingly some of the models released in the 1970s are still among Nike’s most popular shoes today. The sneaker market is probably unique in the way it’s constantly moving between innovation and nostalgia, with shoes designed in the 1970s and 1980s still selling equally well or in many cases better than shoes featuring state of the art technology.
Nike has seen steady growth from 2016 to 2018. While adidas (and Reebok included) took a slight hit in 2018, when compared to their 2017 sales.
Asics and PUMA are battling it out for third place while Under Armour rounds off the top 5.