When you think of Umbro, you usually think of football. The brand’s known for its football kits, footwear, equipment and footballs as well. While Nike owned Umbro from 2007–2012, it now sites under the American brand management company Iconix Brand Group.
For the less-woke sneakerheads here, Umbro were also massively into sneaker manufacturing and now, the 95-year-old football brand, has turned back time and launched a collection of iconic footwear from the 90s.
Called the Archive Research Project (ARP), the collection features three iconic football training styles; NEPTUNE, RUN M and EXERT MAX referencing contemporary sneaker trends.
Umbro’s NEPTUNE stays closest to its original silhouette featuring a nostalgic speed lacing system and mesh panels.
The sneaker’s colourways combine vermillion, blazing yellow, Ibiza blue and nimbus cloud.
A heavy logo presence includes an oversized black Umbro double diamond on the white outsole, brand logo across the side of the upper and an embroidered white logo on the tongue.
Combining the aesthetic of the original sneaker with modern technology, NEPTUNE is updated with a thicker injected phylon sole unit creating a striking style.
Umbro RUN M
The RUN M features a jagged and chunky phylon sole unit and the design is a literal interpretation of the original RUNNER M, first introduced in 1997, and was designed specifically for footballers to wear whilst training.
The updated style features trend-inspired colourways including a tonal tan and clean all white, and two classic colourways of sporty Ibiza blue and blazing yellow.
All colourways include a performance mesh upper, oversized outsole and repeat branding across the sneaker. RUN M also features bold panelling details that wrap and support the midfoot and forefoot as well as creating an on-trend silhouette.
Umbro EXERT MAX
The EXERT MAX is the sneaker that’s aimed at the fashion-conscious. Once again, featuring a chunky, aggressively textured white sole with a soft contrasting upper, the distinctive outsole draws inspiration from an archive style originally developed as a training shoe for aerobic exercise.
The sneaker is constructed using a breathable performance mesh upper featuring a combination of zigzag leather and suede panels.
The EXERT MAX is available in white, grey, fair aqua or black colourways with matching monochromatic laces.
Speaking about the collection, Tom Fonti Grzelak, the Head of Umbro Middle East explained that heritage and revival is a big trend.
“Umbro is the most authentic football brand in the world and are covering the full spectrum of football related products. The ARP collection is a great example of how we engage with the football inspired lifestyle consumer in the Middle East.”Tom Fonti Grzelak, the Head of Umbro Middle East