New colours on the adidas continental 80. Harking back to the brand’s legacy of iconic court style leather sneakers, the Continental 80 sneaker takes inspiration from archival 80s training shoes, offering a fresh look at vintage aesthetic while updating proportions and materials
The Continental 80 silhouette returns in a number of striking new colorways. With eye-catching lines and bold color-blocking, the Continental 80 model takes democratic design to the next-level for season. Combining an instantly recognisable super-soft leather upper with a double cup-sole, the sneaker represents a benchmark for style and comfort.
Bringing his signature style to the franchise, the new Continental 80 campaign is shot by British-Ghanaian photographer and creative Campbell Addy.
Featuring a diverse cast of models, each with their own unique sense of style, the campaign aptly demonstrates the silhouette’s universal appeal and the quintessential attitude that comes with wearing it.