adidas X Game of Thrones: A Closer Look

adidas Running announces the highly anticipated collaborative project with the  HBO TV show Game of Thrones.

Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture.

Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in sneaker form.

The collaboration features a collection of six limited-edition Ultraboost, each carefully designed to represent the characteristics, colors and details of the heroes and villains to which they refer.

adidas game of thrones
House Lannister

adidas game of thrones
The Night’s Watch

adidas game of thrones
House Stark

adidas game of thrones
House Targaryen (Red/Black)

The shoes feature subtle references to the different warring factions of Westeros. Details include their faction’s sigil on the tongue and motto on the heel tag.

adidas game of thrones
House Targaryen (White)

Each shoe in the collection features signature BOOST midsole technology, a Primeknit upper, and the iconic heel, as well as a variety of extravagant materials on the shoes.

adidas game of thrones
White Walker

The limited-edition adidas x Game of Thrones Ultraboost will be available exclusively at, via the adidas app and at select retailers from March 22nd, 2019 for $180.

adidas Middle East have yet to confirm pricing and availibility in the region.


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