adidas to test sneakers in space
adidas has announced its multi-year partnership with the International Space Station (ISS) U.S. National Laboratory, managed by the Center for the Advancement of Science in Space – CASIS, to explore the boundaries of product innovation, human performance and sustainability.
The initial phase of the partnership focuses on product innovation where adidas will become the first brand to test footwear innovation in the extreme conditions of space. adidas’ Boost technology is scheduled to be tested without the distraction of gravity – which could influence the performance and comfort of existing models and enhance innovation of new products.
The partnership will pursue breakthroughs to improve future design and engineering for athletes on and off Earth.
adidas soccer balls delivered by the NASA-contracted SpaceX CRS-18 cargo mission earlier this year have been tested in a series of experiments aimed to extend understanding of flight characteristics beyond an Earth-based wind tunnel. Depth in spherical aerodynamics will enable more design freedom for panel shape and texture.
“Working with the International Space Station U.S. National Laboratory and CASIS – one of the most advanced facilities in the world – will help adidas set new standards in performance innovation. This partnership not only allows us to co-create improvements to sport performance but to explore processes and design that could be applicable to adidas’ dedicated efforts in sustainability as well.”James Carnes, Vice President of Brand Strategy for adidas
adidas will send its signature Boost pellets and footwear to the ISS National Lab onboard a future SpaceX cargo mission, with testing to begin as early as 2020.
Astronauts onboard the station will execute experiments without the distraction of the Earth’s gravity to uncover whether it’s possible to produce Boost midsoles with regions of different particle sizes– something that scientists theorize could optimize footwear performance and comfort.
For more space-sneaker info, visit www.adidas.com/ISS