Pictures: Inside Jeddah’s adidas Originals x Namshi All-White Party
For the first time ever in KSA, adidas Originals and Namshi hosted a stellar celebration for the launch of its latest Home Of Classics footwear collection.
On 30 October 2019, Jeddah hangout, Al Athr Art Gallery was transformed into a contemporary, all-white party set that drew inspiration from the signature all-white classics celebrating the Originals sneaker.
Attended by some of the region’s leading personalities including the likes of Muhannad Al Harbi, Faisal Alghazzawi and Nirvana Abdul, the event featured a variety of arcade games and interactive installations offering guests a fully immersive brand experience.
The adidas Originals Home of Classics collection is made up of the most celebrated timeless styles; the Supercourt, a shoe featuring design elements from the archive for a new generation.
The latest Home of Classics pack is composed of shoes that don’t rely on high-tech features, but on the same simple and iconic building blocks: three stripes, white leather, and rubber.
The Home of Classics launch also features all-time classics like the Stan Smith, Superstar 80s, Continental 80, Rivalry Lo, and A.R. Trainer – sneakers that reflect 50 years of expertise, culminated in a variety of iconic silhouettes.
The event featured a basketball machine, table tennis set-up, foosball table and an Instagram-friendly, all white ball pit that allowed consumers and influencers in Jeddah to take quirky boomerangs for social media content.
In addition to the mini-sport games, the launch celebration also offered guests the chance to win-on-the-spot with a competition where participants were challenged to find hidden (coloured and branded) balls within the ball pit – select lucky winners got to take home a giant adidas Originals x Namshi stuffed bear (designed exclusively for the event), and several participants won prizes taking the party back to their youth.
The invite-only event welcomed adidas and Namshi’s loyal Jeddah-based customers and influencers for the reveal of the latest collection.
Setting an upbeat and electrifying vibe throughout the event, KSA’s very own female DJ, Cosmiccat took over an (all-white, of course) deck with a cool mix, and an interactive e-comm station offered attendees the option to shop the ‘Home of Classics’ drop on Namshi directly from the event, using an exclusive event-only discount code.
All guests who made a purchase online at the event were gifted a limited-edition co-branded adidas Originals x Namshi bespoke Jeddah trucker cap.
The adidas Home of Classics collection is now available on Namshi.com