Bulleit Whiskey Launches Limited-Edition 3D Printed Sneaker
Continuing its mission to collaborate with those pushing boundaries on the cultural frontier, Bulleit unveiled limited-edition 3D Printed Sneakers at the Bulleit 3D Printed Frontier Experience in Dallas, TX.
Fashion, art, mixology, technology and design converged in the space, bringing people together for an immersive and innovative 3D printed experience. With the jaw-dropping Bulleit 3D printed bar as the backdrop, the sneakers were on display for the first time for attendees to look, touch and feel.
Bulleit created the first-of-their-kind, 3D printed limited-edition sneakers in collaboration with industrial designers and manufacturers at cutting-edge firm Tangible Creative and nationally recognized, Dallas-based artist Kyle Steed.
The sneakers took more than 200 hours to develop and the sneaker design was inspired by Kyle Steed’s personal interpretation of what it means to be on the Frontier of culture, depicting a variety of human elements that come together to make-up the community that Steed reminds us is so important to give meaning to innovation.
“The sneaker and mural designs represent the community of artists, designers and leaders in tech and innovation who come together to push the boundaries of the cultural frontier. When we talk about innovation, it’s just as much about human connection as it is technology. Where we are many parts ourselves as individuals, only by coming together as a community of creators and innovators can we make something bigger.”Kyle Steed
Select pairs of the Bulleit 3D Printed Sneakers will be available to purchase for those 21 and older for a retail price of $250 USD starting October 25 at 10am ET via top online sneaker retailer Sneaker Politics.
“It’s important to us to collaborate closely with people from the local communities we visit, and Kyle Steed and Tangible Creative are both pushing the boundaries of their craft in fresh and exciting ways. With the launch of our new limited-edition 3D Printed Sneakers in Dallas, together we are reimagining the bar experience in 3D – which includes where people drink, what people drink, what people are wear wearing, and what people are talking about.”Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America