DHL Express has its own Limited Edition Sneaker
To mark the occasion of the 50th anniversary of DHL Express, mybudapester.com, a retailer for designer brands and the logistics company DHL Express, are exclusively launching their own sneaker.
The DHL 1 sneaker is of 300 limited edition pairs and costs 300 euros. The special edition is available exclusively online and on 21/09 in the Berlin store at Kurfürstendamm 43.
The toe cap is made of recycled “red bags” which are special shipping bags of the global express logistics company. These are used, among other things, in a disaster relief. The tag also comes from DHL and is made from the metal of a 33-year-old Boeing 757 cargo plane. For the implementation of the creative crossover promotion, mybudapester.com and DHL Express took the urban streetwear icon Hikmet Sugoer on board.
The basis for the DHL 1 sneaker is the cult model “Sonra Proto” by Hikmet Sugoer. The yellow and red of the sporty-elegant shoe represents the colours of DHL Express. The tag contains the unique production.
The packaging is also a highlight: While the design of the shoe box resembles a DHL shipping carton, the shoe bag as well as the toe cap consists of the red DHL shipping bag.
