Review: Reebok x adidas Instapump Fury BOOST
Yep, the Instapump Fury BOOST actually happened. First announced in late September this year, the news sent sneaker and fashion media mad with excitement. A Reebok and adidas collaboration fusing the very souls of each brand’s most iconic silhouettes – the Instapump Fury and the Ultra BOOST – into one.
Adidas has owned Reebok since 2006, having sold Salomon the previous year, however they always did stay on their respective sides of the fence, until now.
Similar to the matrimonial stats of the average American, where a marriage is between 40 and 50 per cent likely to end in divorce, there’s a good chance this union will either be a success or a disaster.
Similarly, speaking about the first Pump Fury, below is a quote from Paul Litchfield, the Vice President Reebok Advanced Concepts between 1986 and 2015, in a 2009 interview with Sneaker Freaker:
“You put the Pump Fury on the shelf, particularly at the time, and fifty people would look at it and go ‘That’s the coolest thing ever!’ Fifty people would look at it and go ‘That is the ugliest thing I’ve ever seen!’ but 100 people would notice it, and that’s important.Paul Litchfield
Everyone has seen images and videos of the 5 colorways and have already made up their minds if they vibe with it or not. As always at sneakers.me, here’s our hype-free verdict on the Reebok x adidas Instapump Fury BOOST.
We received the initial ‘Prototype’ colorway to mess with for a few days.
Reebok and adidas went big with this sneaker, big with pre-launch hype, big with the marketing and big, very big with the box. It is nice to see both brand’s logos next to each other on the top of the box and then again individually emblazon either side of the box.
When it comes to the sneaker itself, as Litchfield said, you either like it or not.
The “Prototype” colorway features the original colorway of Steven Smith’s ‘pullover’ Instapump Fury production sample. It has a classic white base, with royal blue and solar orange overlays. Another neat addition is the mesh paneling used which was used in the original UltraBOOST, a subtle nod to adidas’ Boost revolution.
There are subtle design features such as the smaller Reebok logo on the top of the midfoot section, hidden under the strap, and the ‘pump x boost’ stitched onto the heel counters.
Another neat addition is a ‘CONFIDENTIAL’ tag behind the tongue, listing out important years for both shoes, ‘1989’ to pay homage to the Instapump Fury; ‘2013’ to mark the launch of the Energy BOOST, the first BOOST shoe before 2015’s UltraBOOST; and ‘2019’ to mark the union between these two brands, and more importantly, these two silhouettes.
This is one massive sneaker. The split-sole and the massive BOOST midsole makes it look like you’re rocking high heel sneaker clogs. Images and videos do not do this sneaker justice, you truly have to see it in real life to notice how huge and cumbersome it actually is.
It features a textile upper with synthetic leather overlays. Unlike other brands (I’m looking at you PUMA 👀) the Instapump Fury BOOST features a very minimalistic upper with few overlays and a simple colour structure.
They are very comfortable; I’ll give them that. It is incredibly easy to get into them, and the exoskeleton hugs your midfoot. Since Reebok obviously took the lead on this, adidas had little to contribute to the design, except for the sole. And contribute they did! This is the largest BOOST sole you will ever see.
adidas reminds me of that one kid in a group project who just has one insignificant slide on a presentation, overdoes it and carries on for an hour. Glad they did though, since obviously, a larger BOOST sole = a lot more comfort.
Then we have the Pump. If you’re familiar with the Pump’s iconic technology, you would know that is offers a customized, locked-in fit. If you have skinny feet, pump away on its inflation system until your snug. The exoskeleton doubles as an airbag, and when fully inflated gives the sneaker a different look. To slide out of the sneaker, you hit the deflate valve and release the air.
The original Instapump is something you grow to love. Even if you didn’t like it at first, the history silhouette and its iconic design will turn you around eventually. Granted, we all had close to three decades to fall in love with it. The question is, in three decades from now, would we still admire the audacious Instapump Fury BOOST or will it be a forgotten marketing gimmick.
That being said, I personally wouldn’t mind adding one to my collection. The Prototype colorway and/or the inaugural Instapump Fury colorway from the “OG Meets OG” pack are the two colorways to watch. We will update this post after all colorways are available, based on their performance on Stock X. The last two, ‘Black and White’, will drop on December 6th.