The Air Jordan I x J Balvin
Colombian Singer J Balvin, the first Latino artist to collaborate with Jordan Brand, delivers a special iteration of the Air Jordan I that’s direct from Medellín and meant for the whole world.
In design, he brings intense “colores” and “vibras” (Spanish for “colors” and “vibes” — and the names of Balvin’s acclaimed 2020 and 2018 albums) to his Air Jordan I x J Balvin.
“I was thinking about how I could have a disruptive Air Jordan I. I wanted to be the person who really dared to change the shapes and go all out. No one has touched the Air Jordan I like this before.”J Balvin
The Air Jordan I x J Balvin’s bold rainbow canvas upper has jagged-edge trimming and rounded-color wings that are meant to represent a cloud-like explosion — symbolizing Balvin’s source of energy.
The artist’s smiley-face logo replaces the Jumpman logo on the left foot tongue tag, while pink, white and black laces and interchangeable patches (think a smiley face, a Jumpman, a basketball and lightning bolt) enable wearers to customize the shoe based off their mood and creative expression.
The Air Jordan I x J Balvin releases globally December 8 on SNKRS.
For the UAE, the raffle for the Air Jordan 1 Hi x J Balvin is live at Jordan Store in the Dubai Mall for 12 hours only from the morning of December 6th.
The Jordan Dubai Mall raffle is open to UAE residents that can collect themselves.
Also, for the first time, buyers will be required to wear the shoe out the store. In order to dissuade resellers – something the Jordan Dubai Mall Store is unfortunately incredibly famous for.
The shoe is priced at AED949