Molham Krayem x Reebok: An interview
Molham Krayem is a Saudi Bain & Co. business strategist, Forbes writer, and charting hip-hop artist. In between Dubai, Jeddah, and Riyadh, he consults the Middle East’s leading banks on business strategy, coaches individual clients on leadership & growth, and makes music focused on unique & powerful messages. Oh, and he’s also one of the region’s best rappers.
Q: You mentioned in a previous interview that you “don’t meet expectations.” What do you mean by that?
MK: It means I operate independently of what other people think of me or my journey. Expectation is the absolute enemy – it’s almost always based on incomplete information.
So I’m empathetic – whether it be my family, friends, or anyone who cares to have an opinion, I know they don’t have the full picture. I’m always respectful of their perspectives, but at the end of the day, I’m the one who has to live with my decisions. Life is a single player game; that might not make sense immediately to you when you hear it, but once you understand what it means, your life will never be the same.
Q: What are a few artists (local or international) that you have recently discovered and you would recommend we listen to?
MK: Tierra Whack. Listen to her.
Q: I’m obsessed with “Me Against the World” thank you for making that track. The majority of your tracks are rather inspirational, while rap is generally aspirational. What are your creative views on this going forward – stick to the encouraging and motivating music? Or eventually broaden your content to cater to much more?
MK: Maybe it’s because my name means “inspired” in Arabic, but the inspirational route does come naturally to me – you’re right; I think it’s because secretly I use it to inspire myself. More broadly, I use music to provoke a little bit of thought – to offer a different perspective. I write about what I talk to my friends about. Sometimes it starts with a Tweet, and develops into a full song. I love debating social issues, and I think that’s where my music is headed.
Q: How did it feel when Reebok hit you up to represent their Sole Fury #SplitFrom campaign? Walk us through it!
MK: It was refreshing because I could immediately relate to the concept! It’s literally my life – who I am on an everyday basis. Reebok didn’t try to fit me into a box – or a shoe, in this case; they found the shoe that fit me.
Q: The Sole Fury represents splitting from the norm. How would you describe your split lifestyle, being a business consultant and a rap artist?
MK: Last week I gave a presentation in the morning to the CEO of one of the largest banks in the Middle East, and later that night I shot a music video.
Q: Is it easy balancing both worlds together?
MK: I could say yes, but I’d be lying. Nothing worthwhile comes easy; don’t let anyone fool you into thinking that’s the case.
Q: You’re a kaleidoscope of talent. Do you see a sneaker collab anytime in the future? If so, what would you signature sneaker look like?
MK: Funny you say that – it’s something I’ve been thinking about. It would be heavy on bright colors – blue, yellow, red –on top of pure white. Thin laces. I’d want it to have the expression “two lives” in Arabic on the soles. Comfortable – has to be comfortable.
Q: Are you a sneakerhead? If so, what are the Reebok flagships in your collection?
MK: I think Reebok’s turning me into one.
Q: When are you performing in Dubai next? And where would you love to eventually perform?
MK: In Dubai, I’m headlining a show in September. I’d love to do Ellen or Jimmy Kimmel.
Q: Lastly, what’s in the pipeline for the next few years? New tracks? An album?
MK: All in due time – can’t wait to introduce you to my world. Follow @molhamkrayem.