Dubai’s Nike SB x FRAME “Habibi” Dunk
Opened in 2017, Dubai’s FRAME reflects founder Peter Ahn’s diverse range of interests. Skate culture mixes with street art and high fashion, and people from across the UAE are welcomed to celebrate a blend of progressive energies in a single “frame.”
True to the shop’s eclectic interests, the Nike SB x FRAME Dunk pays respect to the region’s developing youth culture with a double embrace of the key design elements, including Swoosh and tongue. Additionally, the shoe carries locally-inspired motifs, colors and more.
The colorway – black, green, red, and white – is inspired by the colors of the Middle East. Two unlikely materials, leather and corduroy, are patched together as a representation of love. The diamond ripstop on the quarter is reminiscent of the crisscross patterns of traditional fishnets that once filled the harbours.
The black and white double tongues symbolise the equality and unity between men and women. The black tongue has a pearl imagery to pay homage to the pearl divers, while the removable white tongue contains a falcon to reflect the falconry heritage.
Inspired by the patterns from shemagh – a red and white checkered scarf traditionally used to protect the face and head from the desert heat and dust – is printed with a vintage aesthetic. The black aglet at the tip of the laces also takes the detail from agal, a black rope-like band placed over the head to hold the head scarf in place.
The symmetrical, Arabesque pattern is a tribute to the oldest skate spot in Dubai, the Memorial Fountain. The sand-color gum soles give the imagery of stepping on the desert dune.
FRAME’s first collaboration with Nike SB is a story about the most universal reason for our existence – love. At the heart of the city where people of different races, gender, age, and culture coexist, the common element we share is love. Translating to ‘my love’ in Arabic, “Habibi” Dunk Low is a celebration of love for skateboarding, sneakers, and the city where FRAME was founded.
Frame Founder Peter Ahn, in a post on Instagram, mentioned that the idea of the online game came around the time when his team realized that our dreams of having a celebratory launch event won’t happen, as the pandemic continued to affect the world.
“During a time when families, friends, and colleagues remain separated, people stay connected virtually. That’s where the idea of the online game came about. It would give people the virtual experience of skating through the different spots in the city.”
He added that Niklas Gilroy the Brand Manager, Distributors at Nike, (@nikgilroy) from Nike EHQ was in charge of the project and brought the idea to life.
While Edmund Mallari (@nottinottinotti) put in crazy hours to characterise different elements of the shoe, create the adorable game characters Falco and Pearl, and more.
Unlike other raffles, sneakerheads have the option to ‘Play to Win’ by participating in the “Heart of the City” online game raffle.
Top 10 highest scorers will have a higher chance of winning a guaranteed purchase, while the rest will enter a general raffle.
Winners from the UAE will be notified via email on November 30. While winners of other GCC countries will be notified on December 4.
If you’re one of the lucky ones to land a W on these sneakers, it will set you back AED450. Its available in sizes 4-13 (US Mens) and will drop in the UAE on December 2nd and 3rd; with a GCC drop on the 4th and an additional global release December 5 on SNKRS.