Priyanka Chopra Jonas joins Zooey Deschanel to Headline Crocs’ New 2020 Campaign
Crocs has launched the fourth year of its “Come As You Are” global marketing campaign including new top-tier talent, as well as new product innovations for spring 2020.
New to the Crocs global ambassador roster are Priyanka Chopra Jonas, actor, producer and global UNICEF ambassador; and Yang Mi, renowned Chinese actress. Both join U.S. singer and actress, Zooey Deschanel; South Korean singer and actress, Kim Sejeong; and Japanese actress, Suzu Hirose.
As global ambassadors for the Crocs brand in 2020, they will inspire fans to feel comfortable in their own shoes by showing their personal Crocs style through exciting new collections, and encouraging everyone to come as they are through inspirational content and activations throughout the year.
In addition to the global ambassadors, Crocs has also enlisted a diverse cast of models and influencers recognized as “One-Of-A-Kinds” to bring more personal meaning to the “Come As You Are” brand message. This new cast represents different ages, backgrounds, beliefs, orientations, and abilities to welcome all Crocs fans to express their individuality and be comfortable in their own shoes.
The influencers and models will be featured in campaign photography and imagery that will be leveraged in 2020, and will be encouraged to engage with fans through forums like social media to show that everyone is welcome and empowered to be a part of the Crocs brand.
To learn more about the “Come As You Are” campaign, visit www.crocs.com/comeasyouare.