PUMA x Adriana Lima Collection
PUMA and Adriana Lima launched their first collection together: classic performance pieces influenced by streetwear and boxing.
Boxing is important in Adriana’s life; she’s been doing it for more than 18 years. That’s where she got the inspiration and partnered with PUMA to create the collection.
“Being able to have my own collection has been a dream come true. My partnership with PUMA has been extremely collaborative, not only being able to be the face of several of their campaigns, but now launching my very own. I took inspiration from retro boxing, as this sport has been my passion, and chose four of my favorite colors to bring this collection to life: gray, red, black, and white. I’ve been working tirelessly with PUMA’s design teams to make sure everything was perfect, every stitch, every detail, every material. I hope everyone likes what we’ve come up with, as it’s made with so much love and care.”Adriana Lima
With threads tied to boxing culture, the PUMA x Adriana Lima collection is made for tough-as-hell females who lead with their heart and jab with a purpose. All of the collection pieces were created thinking of performance first, but with an urban flair, so, they are perfect for moving from the ring to the streets.
This collection includes favorites, reinvented by Adriana. The LQDCELL Shatter XT AL, for example features provocative geometric design. Engineered for breathability, the sneaker has a LQD CELL stable-cushioned midsole featuring a shattered glass effect.
This reinvented LQD CELL Shatter bootie comes with two different upper options, one done with engineered mesh, and the other with a mix of leather and suede overlays.
The PUMA x Adriana Lima Collection will be available globally on November 1st at PUMA.com and selected retailers worldwide.