PUMA x Rubik’s: Fall Collection 2019
Rubik’s Brand Ltd. (www.rubiks.com) has partnered with PUMA for a brand new Fall 2019 clothing collection. This collaboration brings together the iconic playfulness of a Rubik’s Cube, and the sport-meets-street style of PUMA.
Here’s a backstory, millennials: Initially created by Professor Ernő Rubik as a tool to teach his architectural students, the Rubik’s Cube has evolved the become the world’s most successful toy; a puzzle perceived globally as both an art form and the ultimate symbol of intelligence and problem solving. Today the Rubik’s Cube has become a global consumer brand, merchandising and licensing company that is now heading to expand into vast new areas
Set to debut this Fall, the PUMA x Rubik’s collaboration will include sneakers, sweatshirts and t-shirts for both children and adults, stamped with globally recognized branding and vibrant Rubik’s Cube colors.
A preview of the collection is on display at the Rubik’s Pop-up Shop at 9-11 Short’s Gardens, London WC2H 9AT from 1st to the 2nd of October.
PUMA X RUBIK’S drops globally on PUMA.com, PUMA stores and selected retailers on November 21. Personalisation will be available shortly after the official launch this fall. The collection will consist of sneakers and apparel for children as well as adults and feature for the first time PUMA’s new RS-X3.
Regional availability is yet to be announced by PUMA Middle East