PUMA x Transformers Range Hits the Region
PUMA has teamed up with Hasbro Inc. to create exciting Transformers themed footwear.
First introduced by Hasbro and Japan’s Takara as a toy series in 1984, the adventures of the robots which can transform into motor vehicles also became a popular cartoon series. With the more recent addition of a blockbuster cinema franchise, Transformers has turned into one of the most recognizable brands in entertainment. Millions have watched the epic battles between Autobots and Decepticons, and protagonists such as Optimus Prime and Megatron have become household names.
PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. For PUMA and Hasbro, the launch of this collaboration comes ahead of an important date for Transformers fans: the release of BUMBLEBEE, the latest cinema blockbuster in the franchise.
“We are excited to partner with Hasbro to create a fun collaborative collection that will bring the iconic robots to life. Having achieved global icon status, Transformers make perfect partners to push forward stories of reinvention within modern-day pop culture.”Adam Petrick, Director for Brand & Marketing at PUMA
The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores.
The kicks are currently available in Kuwait at KD44. There’s no information yet on the UAE release.