Sneaker Store The Social Foot opens in The Dubai Mall
Dubai is embracing sneaker culture. With a handful of smaller hype-sneaker stores popping up over the past few years, the big boys have finally noticed, and launched their own.
The Social Foot, a part of the Sports & Lifestyle division at Al-Futtaim, will stock the latest sneaker releases and worldwide streetwear brands
At the launch, the store had the latest drops from Asics (Gel Kayano 5 OG), PUMA (RSX Hotwheels Range), and Reebok (Aztrek). Together with the hard-to-come-by Reebok Mobius, and staples such as Adidas’ NMDs and Nike’s Air Force 1s and Air Maxs.
Al Futtaim is the conglomerate behind multi-brand stores such as Stadium and individual brands such as Adidas, Reebok, Billabong and Quicksilver to name a few.
“I like to call it a destination store for sneaker lovers.”Anuvrat Gaurav, the Head of Retail, Lifestyle & Sports at Al-Futtaim.
Speaking exclusively to Sneakers Middle East, Gaurav continues, “The Social Foot is totally different from what you see in the market. Here, you will find exclusive products, collaborations, limited editions, etc. If you’re a sneaker lover this is the place for you.”
While the store stocks limited editions, they stock them in very limited quantites.
“We don’t get over 400 pairs of a specific sneaker, for example. For some of the products you find in the store, we would have brought in about 24 pairs only,” adds Gaurav.
The concept also stocks the African heritage streetwear brand Daily Paper. You will also find exclusive designs from the brand Hummel and sneaker label Filling Pieces.
Location: Ground floor, next to Dubai Ice Rink | Contact: 800382246255 | Timings: Sunday to Saturday, 10 am – 12 am