This is the SG x PUMA “STRONG GIRL”
Selena Gomez and PUMA teamed up to create a one-of-a-kind assortment that has ‘strength’ stitched into every piece.
For her first collaboration with the brand, Selena Gomez uses the legacies of strong women from the past to create classic pieces for today’s girl.
The name of this first SG x PUMA collection is “Strong Girl”. Inspired by Selena’s initials, she wanted to show today’s girls that one of the most important qualities is ‘strength’. The collection features confident colors and bold silhouettes with the intention of helping girls stand out from the crowd.
One of the most important pieces within the collection is the SG Runner, a new shoe designed and constructed by Selena Gomez. This silhouette blends Selena’s personal style with PUMA’s classic court and running shoes.
The SG Runner is a lightweight shoe with a knitted upper, high rebound EVA and great fit; it nods to the style of the 80s and 90s with nice design touches that give it an easy, LA vibe.
Additionally, the DEFY story continues with the DEFY Mid x SG, the bootie-cut training shoe features a black metal buckle, a rose-gold plated chain, and a textured knitted upper.
“Strength is something I try to own every day. I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.”Selena Gomez
The SG x PUMA “Strong Girl” collection has been available to purchase from December 12th 2018, at PUMA.com and selected retailers worldwide.