TWIX and The Shoe Surgeon create 100 Limited-Edition Cookies & Creme Sneakers
Cookies & Creme is a staple sneaker colorway, one that’s adorned every major sneaker brand and style. To celebrate the national rollout of TWIX Cookies & Creme bars, the brand unveils a limited-edition TWIX x The Shoe Surgeon sneaker.
TWIX partnered with sneaker customizer Dominic Ciambrone a.k.a. The Shoe Surgeon, to replicate everything about new TWIX Cookies & Creme in a sneaker. Unlike the treat, TWIX Cookies & Creme sneakers won’t be available nationwide, in fact they’ll be hard to come by with only 100 pairs made. Sneakers will be given away at drop events in February, but details will not be disclosed until just before.
The TWIX x The Shoe Surgeon shoe enlists a unique “tearaway” element, enabling two design layers.
Sneaker design elements are highlighted in a social launch video that spoofs popular sneaker shows. Dubbed “Kicks V Kicks,” the video showcases two sneakerheads arguing passionately for their side, highlighting the same features, just a bit differently.
Beginning in February, lucky fans will have an opportunity to snag a free pair during in-store and online drop events, all of which will remain secret until closer to event time.
In-store drops will be held at some of the country’s top sneaker shops and will be announced through the brand and store social channels in the days leading up the event. Tune in to TWIX on Facebook, Twitter and Instagram for drop announcements.