Veja Sneakers: What’s the hype?
Veja Sneakers. If it’s good enough for David Beckham and Emma Watson, it should be good enough for us right? Right?
There has been a lot of interest in Veja sneakers over the past few months. So here’s everything you need to know about it.
Veja is relatively new to the sneaker scene, founded in Paris in 2004.
Veja was founded by Sébastien Kopp and François-Ghislain Morillion. The brand’s first production hub was Brazil, as they sourced material from organic cotton farmers in the country.
While Veja gained fame for the use of vegetable tanned leather and organic material, it won two awards: The Guardian Sustainable Business Award (Supply Chain Category) and The Observer Ethical Award (Fashion Category, awarded in association with Vogue UK). However, its main rise to fame was when Meghan Markle decided to rock them.
The Duchess of Sussex, wore a pair of Veja in 2018, during the official tour she took through Australia, New Zealand and Fiji with Prince Harry. Markle focused our attention to this young brand, and we’re glad she did.
Veja sneakers and accessories are made of organic cotton, wild rubber from the Amazon, vegetable-tanned leather and recycled plastic bottles and is known for it’s eco-friendly, fair-trade, sustainable image.
Or is it? Since Veja has not officially published social audits or have certificates proving their fair trade standards. Rank a Brand, a brand-comparison community on sustainability and corporate social responsibility, rank Veja a ‘C’ – the same ranking as ‘Birkenstock’ – rising from a ‘D’ the year before.
“Based on our sustainability criteria, Veja has achieved the C-label. The company earns good points on their material use and their avoidance on the use of hazardous chemicals. Concerning labour conditions, VEJA needs to make more steps to prove that workers are compensated fairly.”rankabrand.org
Ethical Consumer, an independent, not-for-profit co-operative, ranks Veja a solid 12.5, in comparison, Fila and Skechers rank 8.5 and 8 respectively.
While we haven’t (yet) put a pair of Veja Sneakers through our extensive reviews, those who have worn them admit that they are incredibly comfortable after wearing them in a few times.
Michaela O’Shaughnessy, the senior social media manager at Glamour writes, “It’s not just that Veja sneakers are comfortable and versatile. I can feel good wearing them knowing that they were ethically made, which can’t be said for all sneakers.”
“These days it feels like I’m walking on clouds. My feet never get tired, even after wandering around the city for 20K steps or more,” she adds.
Veja sneakers come in several models, the main ones being the Campo, the Venturi and the V-10. Others include, but are not limited to: the V-12, Esplar, Nova and the Rio Branco.
The brand has exploded to the extent that now Primark and Marks & Spencer have copied Veja’s sneaker design.
After all, imitation is the best form of flattery.